Velocity Plus


Velocity Plus

Velocity Plus ENHANCES proven BUSINESS OPERATing systems with It's PROPRIETARY V² FRAMEWORK™ to deliver ROI AND SCALE quickly. 



Velocity Plus helps companies find and execute against their Vision by using proven and/or custom business operating systems (e.g.,  EOS® Traction™, Objective Key Results (OKRs), Agile Scrum, etc... ).The V² Framework™ enhances these systems where they fall short.


V2 Framework.png







Chattanooga, TN
(423) 600-9320

Denver, CO
(720) 722-3909


We have worked across multiple verticals including music, technology,
manufacturing, finance, e-commerce, digital entertainment and virtual reality to name just a few...

VMP Logo.png
 Emily Rhee
NI logo.png
 Jean Ward
 Daniel Garcia
 Janice Edwards
 Donna Garcia
 Daniel Eckart
 Robert Cho
 Shirley Garcia
 Kimberly Long



velocity plus logo.png


"Velocity Plus has helped
us implement a common framework for clear communications & continue to work with us to refine our processes through the implementation of EOS Traction™.

Our executive team is working more cohesively than it ever has before.  We are setting expectations and creating a culture of accountability. "

Andrew Altorfer
CEO CirrusMD



"Lloyd and Tom go beyond just being considered 'consultants'. For Symphonic, they have increased our productivity and given us a better understanding of our business and how it works.

Additionally, they have given us principles and tools that continue to add to our overall profitability. I highly recommend Velocity Plus for any business."

Jorge Brea
CEO of Symphonic Distribution

"Lloyd and Tom at V+ are focused on delivering results. When we started MetaVRse, Velocity Plus was the first  call to ensure we setup our company to scale. The lessons we learned working with them have literally shaped the way we do business."

Alan Smithson
CEO of Metavrse


"Carolyn worked with me to build skills and gain insights that have transformed my approach to work and life. I feel more equipped to deal with the challenges that
arise, and more able to make an impact as a result of working with Carolyn. I can’t
recommend her highly enough!"

Shalini Kantayya
TED Fellow, Filmmaker, Activist

"When Carolyn and I started working together all I had was a rough idea and some vague goals.  With Carolyn's help, I was able to articulate that idea for the first time as well as better define my goals, and am thrilled to have now turned these
objectives into a concrete reality.  Thank you Carolyn for giving me the gift of your
time and knowledge - it has truly been a life-changing experience!"

Genevieve Von Petzinger
Paleoanthropologist, Speaker, Author, Explorer

Genevieve Von Petzinger.png

"Working with Tom and Lloyd, I've been able to strengthen my strategic plans and focus on achieving realistic results that move Blinker's business forward each week. They have pushed my thinking to be more strategic and focused on the results that matter most."

Andrew Price
VP of Creative at Blinker

"Working with Carolyn has had an incredibly meaningful impact on my work and life. With Carolyn I have learned to better articulate, focus, and achieve both short and long term personal and professional goals. I have found a true thought partner who helps me prioritize, analyze, strategize, and most of all, who helps me follow through, be that in having a difficult conversation, solving a complex problem, or identifying and planning for the future she has helped me realize what I want and need for myself."

Elisabeth Holm
Co-writer/Producer Landline
Co-writer/Producer Obvious Child
Women Filmmakers Initiative/Sundance Institute
Women at Sundance Fellows 2015

Elisabeth Holm.png

Erika Bagnarello.png

"When we first started I had a dream of writing and directing my first narrative feature film and even though I had attended film school and had some basic experience in filmmaking, the task seemed daunting. Step by step, we worked through it, from writing the first draft of the script, to finding financing for it, to shooting it. Last year, the film was acquired by HBO."

Erika Bagnarello
Writer Costa Rica Filmworks

"I met Carolyn during a pivotal point in my career. I had a lot of anxiety and doubt around my creative process and the critical reception of my work, and Carolyn worked with me to develop new and autonomous systems of satisfaction and demarcations of success. She helped me to see opinions as separate from fact, to improve my communication and accountability and to ask the same of my colleagues. She worked with me to identify and commit to my goals and priorities, and helped me understand how to structure my days, weeks and months to devote time and resources to what I care most about, and to maintain balance in my life."

Pamela Romanowsky
Writer/Director The Adderall Diaries
Women Filmmakers Initiative/Sundance Institute
Women at Sundance Fellows 2016

Pamela Romanowsky.png

"The greatest contributions to my current skill set include areas within Promise Based Management, Trust, Speech Acts, and Meeting Agreed Upon Conditions of Satisfaction with other people. Without question, as I implemented many of the concepts that I worked on with Carolyn, productivity within my company soared. Accountability was required of all of our team members and it has become a very positive part of our corporate culture. Everyone has come to expect, as well as deliver, satisfaction to customers internally and externally."

Robert A. King
A.M. Todd Botanical Therapeutics
(Now President at SIBU)

"Carolyn has been my film development and personal goal coach for about a year
now. In that year I have secured a feature film deal with her guidance, and moved
forward significantly towards my goal as a feature film director. Her strength has been in coaching me with negotiating and clarity on what I want. She has also worked with me on personal habits of behaviour and thought, giving me daily practices to change those behaviours. This year has been an important year and Carolyn has been a strength and a guide for me in pursuing my goals."

Virginia Kennedy
Virginia Kennedy Pictures

V2 Framework





  TOM IYOOB  |   Founding Partner

TOM IYOOB  |  Founding Partner

Over his 35+ yr. career Tom has built and sold four successful businesses. Tom has worked for IBM and several of it’s affiliated companies over the years holding executive positions in high growth/high risk lines of business. Tom combines his proprietary scaling technology with proven business operating systems to deliver rapid and measurable results.

Typically, Tom is brought in to either help companies scale, increase the ROI, fix stalled growth, implement a proven business operating system or a combination of all of these. Tom is the entrepreneur-in-residence at The Company Lab in Chattanooga, Tennessee where he mentors entrepreneurs from idea to enterprise. Tom is an advisor with the Blackstone Entrepreneur Network and advises CEOs, executives and investors on scaling growth-stage companies.

Lloyd Starr is the former President and COO of Beatport. He was one of Beatport’s first employees, starting with the company in 2003 before the site launched, as a founding software developer. During his tenure, Beatport raised $12MM in Venture Capital, won the Denver Business Journal’s Fastest Growing Company two consecutive years and other accolades for quality and design. Before his exit Starr played a key role in selling Beatport to SFXii and helping take Beatport public. 

Starr is also an advisor for several companies including Blackstone Entrepreneurial Network. Previously, Lloyd held creative developer/product roles at such companies as Factory Design Labs and Spire Media. He currently lives in Denver with his wife, daughter, son and dog. He is an avid runner and martial artist.

  LLOYD STARR   |    Founding Partner

LLOYD STARR   |  Founding Partner

  CAROLYN KEYES     |    Executive Consultant

CAROLYN KEYES   |  Executive Consultant

As a former senior executive, Carolyn Keyes understands the pressures facing today’s C-Suite and Senior executives working in global markets.  From the challenges of cross-cultural teams to shareholder pressure, she works with her clients to give them a confidential place to think through their business issues and be challenged to look differently in order to reach their performance goals.  Carolyn works mainly with C-Suite and Senior Executives who also need a sounding board, as it can be “lonely” at the top.  For Creative Executives, her coaching involves helping them structure their vision and ideas in order for them to accomplish their goals; with a large part of her clients based in the film and music industries.

Carolyn coaches executives in healthcare, information technology, financial services, aerospace, real estate, retail, film industry professionals, music industry professionals and professional services.

Carolyn is a coach in the Women’s Film Initiative/Harnisch Foundation coaching Sundance Institute fellows.  She is also a coach for TED.com coaching their fellows and senior fellows through their SupporTED Coaches program.  


It all starts with a conversation: