Growth stage companies often find themselves in a precarious position in which they need to scale up and accelerate quickly without collapsing in on themselves in the process. When this occurs, the communication becomes stilted, the culture gets diluted, and distrust replaces trust.
Trust is the foundation for growth companies to succeed. Engagement, commitment, accountability, collaboration, innovation, and positive results can only occur in an environment of trust. In short, trust is a precondition for success and well-being. The impact of distrust in organizations is costly. It negatively impacts innovation and stifles growth. Low morale, low productivity, high turnover, fractured communications, and dishonesty turn the company’s growth “dream” into a “nightmare.”